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Ivory Ella is Taking a Stand For Wildlife in Westerly

The philanthropic retailer sets up shop in Rhode Island

So Rhode Island Magazine ·

After surveying over 30 locations and meeting with town and state officials, the online clothing store Ivory Ella has set up shop in Westerly. Governor Raimondo even welcomed the online retailer – whose products consist of t-shirts and accessories for women – on August 30 with a “t-shirt cutting ceremony. The brand stands out thanks to their prominently featured elephant logo, but it’s more than just a mascot. Raising awareness for the protection of elephants, as well as other charities, is all part of Ivory Ella’s plan.

“It was a natural progression, a combination of analyzing the market and a desire to make a difference in the world,” explains co-owner Matt Fiano. To accomplish this, the company donates 10% of its net profits to Save the Elephants, an organization that helps protect elephants from poachers who would hunt them for their ivory tusks. Additionally, Ivory Ella donates to organizations like the American Heart Association and Toys for Tots. That philanthropic philosophy will apply to their neighbors as well. Though they’re an online retailer, Ivory Ella is looking forward to being active in their new community by supporting local causes and creating positive impact on their environment. As Matt explains, “Now that we have a proper home base of operations in Westerly, we plan to steadily become involved on the local level.” 89 Tom Harvey Road, Westerly.

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